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| Website Packages >> Business Website |
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Email Marketing is the one of the most cost effective sales generation and customer retention tools available. It consistently delivers higher returns compared to Direct Mail and Pay-Per-Click Search Advertising. Online Start's Email Campaign Management tool allows you to maximise the effectiveness of your campaign through reporting and tracking of the emails sent. The tool also manages website opt-ins and automatically processes unsubscribes.
The Online Start Email Marketing Package includes:
Email Newsletter Template
Simple Email Creation and Sending facility
Email List Management
Tracking and Reporting
Website Landing Page with Enquiry Form
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Email Newsletter Templates
Online Start offers unique and attractive email templates for your business. The templates are designed to match your brand and integrate with an existing website or landing page. The emails can be sent using the html template or plain text and are optimised to work with all major email software programs. |
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Simple Email Creation and Sending facility
Using the Create Send Management System, the simple editor allows you to create html emails including text and pictures from the customised templates created for your brand. You can select from a series of lists to include in the mailout and schedule it to occur instantly or a time in the future. |
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Email List Management
Our Campaign Management system takes care of managing you lists including automatically removing addresses that unsubscribe or bounce. Lists can be segmented or include custom fields so that you can address your email recipients by name or category. Unlike other Email Marketing systems, there is no database or list management fee. We also provide the code to put on your website for visitors to enter their email address and sign up for your e-newsletter. These addresses are added automatically to your lists. |
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Tracking and Reporting
Online Start's CreateSend application has a comprehensive reporting system that allows you to see open rates, click-through rates, and unsubscribes. For each recipient you can view reports on:
Whether the recipient opened your email
What link they clicked on
Where they went on your site
What they want to more information about
With this critical information you can test the success of various subject lines and email offers and work to increase customer interest and response. |
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Landing Page with Enquiry Form
This final part of the Email Marketing package completes the cycle. We prepare a webpage with more details than can be fitted in an email for interested recipients to click through and view. In most cases a landing page is created for each offer or product. On every landing page an enquiry form is included so that the recipient can enter their details and respond back to you, registering their interest or requesting to purchase. Using a landing page generates on average a 15% enquiry rate, compared to 3% when directing customers to your website homepage or product page. |
Email Marketing Pricing
Create Send Package - $395 inc GST includes:
Development of a branded email template
Setup and training in the CreateSend email marketing application
Development of Website Landing Page
Email Sending Pricing - $6 per campaign plus 5c per email.
Call us for a customised package to suit your email marketing needs |
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